The First Time I Said No to Leadership


Hi Reader,

are you a people pleaser?
Do you avoid saying no because you’re afraid leadership will see you as unhelpful?
Do you end up juggling 10 tasks at once… stressed, scattered, and still feeling like it’s never enough?

If this feels a bit too familiar… today’s issue is for you.

Because saying no is not career suicide.
Not saying no is.

Today in 10 minutes you will:

  • Hear my personal story of learning to say no
  • Understand how leadership actually perceives it
  • Learn how to say no without burning bridges
  • Get 10 templates for saying no in different scenarios
  • Try a small quiz: How Good Are You at Saying No

My Personal Story: Learning to Say No the Hard Way

I’m sure you’ve seen plenty of advice online about saying no.
So had I.
But it never clicked until I saw the consequences in my own work.

In my first years as a product manager, I took on everything.
Every task… every request… every project. I learned a lot and I got promoted, so I assumed this was the formula.

Then the expectations got bigger.
The projects got bigger.
The responsibility got heavier.
And I continued taking on everything.

You can probably guess what happened next.

I burned out.

Coming back from burnout I told myself something needed to change.
Either I finally learn how to work in a way that is sustainable, or I change jobs entirely.

One of the biggest shifts I made was learning to say no.
Not in a dramatic way… but in a grounded, honest way.

I still remember leadership telling me:
“To stand out, you need to take on bigger initiatives.”

And for the first time, I said no.


Not because I didn’t want to grow, but because I knew I couldn’t take on more without compromising my health… I had just come back from burnout leave, and I wasn’t going to repeat the same cycle.

Did I risk my career?
Did I make myself look small?
Did I take myself out of promotion discussions?

A year later, I received the strongest praise and support from leadership I’ve ever had in my career.

Why?
Because I was no longer scattered.
I was delivering consistently.
I was focused on work that actually mattered.
And they could trust me to execute.

That’s when I realized:

Saying no is not a closure.
It’s a redirection.


How to Say No (Without Burning Bridges)

Saying no is never about the word itself.
It’s about the reasoning, the prioritization, and the framing.

Here’s what works especially well with leadership:

1. Anchor your no in priorities

Leadership doesn’t want you to do everything.
They want you to deliver the right things.

2. Acknowledge the value behind the request

You don’t dismiss the idea. You show you understand why it matters.

3. Offer an alternative (capacity, timing, or tradeoff)

Never say no with a full stop.
Say no with context.

4. Keep it data-driven, not emotional

Leadership responds to clarity, not overwhelm.

5. Keep commitments small and reliable

If you say yes… make it a yes that sticks.


How Leadership Perceives Saying No

There’s a misconception that saying no makes you look less senior.
In reality, the opposite is true.

A well-structured no signals:

→ You understand priorities
→ You protect delivery quality
→ You manage capacity like a leader
→ You are someone they trust with complex work
→ You reduce risk instead of increasing it

People who say yes to everything are unpredictable.
People who say no with clarity are reliable.

And here’s something I wish someone told me earlier…

Leadership will treat you like a bottomless pit.
So you have to define your bottom.

Quick Resource: 10 Templates for Saying No to Leadership

Use these as a starting point and adapt them to your voice and context.

1.The Prioritization No

“Right now our focus is delivering X with quality. Taking Y in parallel will create risk. If Y is higher priority, I can shift my capacity immediately. Which one should we drive first?”

2. The Capacity No

“I want to take this on, but with the current workload I cannot guarantee timeliness. We can either move this to the next sprint or adjust the scope of Z. What do you prefer?”

3. The Clarity No

“To take this on, I need more clarity on the expected outcome and success criteria. Once we define that, I can estimate realistically and tell you what we would need to drop.”

4. The Strategic No

“This aligns with our long-term vision, but not with the short-term goals we committed to. If this becomes a priority now, we should revisit the Qx plan together.”

5. The Redirection No

“This is valuable. It might be better owned by X team because they already work in this space and have the right context. I can support them with requirements and validation.”

6. The Tradeoff No

“With current capacity, we can do A or B, but not both at the same time without impacting quality. Which one should we prioritize, and which one can wait?”

7. The Timeline No

“With the current scope, the earliest realistic timeline is [date]. If we need it earlier, we can either reduce scope or accept higher risk. Which option fits better with our goals?”

8. The Focus No

“We’re already seeing delivery risk from context switching on the team. Adding another stream now will slow everything down. I recommend we finish X, then add Y next.”

9. The Role Clarity No

“I can support this topic, but it’s outside my core product responsibilities. If this is a recurring need, we might want to clarify ownership or bring in someone dedicated to it.”

10. The Health and Sustainability No

“I’m committed to delivering high-quality work, but taking this on now would mean compromising both quality and my own sustainability. I suggest we either adjust scope or timing.”

🧪 Try the Quiz: How Good Are You at Saying No?

I created a small interactive app with Claude AI.
You’ll answer a few short scenario questions and get a quick assessment of how strong your “no” muscle is.

It takes under two minutes and gives you a surprisingly accurate snapshot of your habits.

Try it here:
[LINK TO QUIZ APP]

Behind the Scenes

This one was a bit personal and not so easy to share.
I know it might sound like I’ve figured it out… but honestly, it’s a continuous process.

Every new product, every new project, every new team, every new company… you have to define your boundaries again.
You have to relearn how you say no.
And you have to notice when you’re slipping back into old patterns.

But it does get easier with time.
And with practice.
And with a few painful lessons along the way :)

What do you think?

Saying no is a skill.
A leadership skill.
And the more you practice it, the more sustainable your career becomes.

Hit reply and tell me…
Which template are you going to try this week?

See you next week,
Maria

Frankfurt am Main, 60311, Germany
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Maria Korteleva

Hi, I’m Maria. For the past 7 years, I’ve been building internal products across FMCG and tech companies.Now, I share everything I’ve learned to help junior PMs master delivery from technical skills to stakeholder communication. Join 80+ Internal PMs who get weekly insights from the Build Internal Products newsletter.

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