profile

Maria Korteleva

Hi, I’m Maria. For the past 7 years, I’ve been building internal products across FMCG and tech companies.Now, I share everything I’ve learned to help junior PMs master delivery from technical skills to stakeholder communication. Join 200+ Internal PMs who get weekly insights from the Build Internal Products newsletter.

Featured Post

The PRD template I wish I had as a new Internal PM

Hi Reader, Do you ever feel like the hardest part is just starting? You’re right...it is.Especially when you’re kicking off a new internal product or feature.There’s excitement… and also a million unknowns. When I first became an internal PM, every new project felt like trying to untangle 50 threads at once. Goals, dependencies, systems, stakeholders.And most PRD templates online didn’t help. They were made for customer-facing products, not internal tools. So I created my own. Today in 10...

Hi Reader, Have you ever felt like your team is doing CI/CD wrong? What if what's wrong in one context is exactly right in another? Theoretical CI/CD content online always shows the most advanced picture. But we live in a different reality. So let's talk about what our realities actually are, and how you can improve yours. Today in 10 minutes you will: See the 5-question checklist I use to score any delivery pipeline Walk through seven real pipelines, from zero automation to fully automated...

Hi Reader, Every internal product manager wants to build. We're action driven. It feels like our core competency. But put that feeling aside for a second. In a lot of scenarios, buying, not building, is the right call for your context. If you want to learn how to assess this properly, stick with me for this one. Today in 10 minutes you will: Understand why build vs buy gets skipped, even when it shouldn't Learn the 7 steps to run a proper build vs buy assessment See how those steps play out...

Hi Reader, Have you been wanting to refresh your knowledge of databases? Maybe even get your hands on the keyboard, create one, and run a few simple queries? If so, I must have READ YOUR MIND. Because today, that's exactly what we're doing. Today in 10 minutes you will: See where a database actually lives inside an app Learn the difference between relational and non-relational, minus the jargon Understand ACID, translated into plain human Create your own free database and run your first...

Hi Reader, today is a special issue. I am giving you all the templates I have created so far, for free. Why today? Because I am on vacation and wanted to give you a quick win. Templates: Internal Product Website Template: A ready-made internal product page so stakeholders know what your product does and who to ask. Definition of Done Workshop Template: Run a workshop with your team to agree on what "done" actually means. User Persona Template: Capture who your internal users are and what they...

Hi Reader, If I told you there is one practice you could add to your development, one your team will actually follow, that won’t take much effort from you but will make a real difference to the quality of your product. Would you do it? I think anyone would be crazy to say no. So here is the thing you can do: release lifecycle management. Or as some people call it, release versioning. Today in 10 minutes you will: Understand what release versioning is, and why it is not just Silicon Valley...

Hi Reader, Let me guess: you probably underestimate how much impact you actually bring. Or you know that you bring it, but you never seem to be able to make it sound impactful. I get it. Internal products are tough. There are a few steps you can take to go from "created roadmap, built a feature" to "generated X in savings." The kind that makes your impact undeniable. Read on :) Today in 10 minutes you will: What a weak self-assessment looks like (and why it fails) The impact framework I have...

Hi Reader, Has your software ever frozen for no clear reason? Bugs showing up where you least expect them? A tiny change somehow setting off a chain of other changes nobody planned for? If any of that sounds familiar, my friend, you (well, your product) probably have technical debt. And right now, I am living it. Today in 10 minutes you will: See why it happens, even on great teams Understand why you should care as a PM (with the data to back it up) Know the main types of technical debt Get...

Hi Reader, today is another story from the battlefield. The kind of work that doesn't feel exciting, but the kind that saves you from a disaster. Literally. Do you have a plan for when something goes seriously wrong with your product? A database gets overloaded. An API goes down. A cyberattack hits. A critical integration just... stops working. What do you do? That's what we're talking about today. Today in 10 minutes you will: Understand what disaster recovery actually means for internal PMs...

Hi Reader, Do you love politics or hate it? Or are you just wondering why you have to deal with it at all? You just want to get the work done. Here's the thing: internal product management is infamous for it. But there's a way to play the game without feeling like you're playing it. And the answer starts with how you see it. Today in 10 minutes you will: See what it looks like in internal PM through real scenarios Reframe your mindset so you stop avoiding it Get practical tools to navigate it...

Hi Reader, There is one thing that separates a PM who follows the flow and just builds from the PM who owns the business outcome. It's knowing your Total Cost of Ownership. And having a clear cost recovery strategy. PMs who know what their product costs the business, and actively work to optimize it, are the ones the business will fight to keep. Everyone else is just floating. If you want to be in the first group, this issue is for you. Today in 10 minutes you will: Understand what TCO...