​
​
​The Internal Product PRD Template (with Real Example)

Most PRD templates are built for customer-facing products. This one is built specifically for internal products, where:

​

• You measure ROI in efficiency gains, not revenue
• Your users are coworkers who resist change, not customers who choose you
• Dependencies (technical, process, and political) make or break delivery
• Change management determines whether anyone actually uses what you build

​
This template forces you to think through the messy human and organizational stuff that generic templates ignore.

​

​

This is the PRD template I wish I had when I started as an internal PM.
​

Inside this template:
​

Part 1: The Clean Template

• 14 sections designed specifically for internal products (not generic PM templates)
• Clear prompts in every section so you know exactly what to write
• Focus on what actually matters: dependencies, change management, compliance, stakeholder alignment

Part 2: A Complete Real Example

• Full PRD from a €300K manufacturing system migration I led
• Every section filled out with real details
• 25+ annotations showing:
  • Why I made certain decisions
  • What got stakeholder buy-in
  • My biggest mistake (a 12-month delay I could have prevented)
  • What worked (and what I'd do differently)

Part 3: How to Use This Template

• Step-by-step guidance on when to fill out each section
• Common mistakes junior PMs make (and how to avoid them)
• What to prioritize when you're short on time

​